AFC is resolutely focused on achieving the objectives outlined in its business plan, armed with unwavering commitment, diligence, and enthusiasm to tackle the challenges ahead.

• To foster and enhance football development within the Balsall Heath community and its environs.
• To instil in players an understanding of the benefits derived from maintaining a healthy lifestyle, including aspects such as diet, drug awareness, education, adherence to codes of conduct, and physical fitness.
• To forge strong partnerships with parents, schools, and other relevant professional bodies invested in the holistic well-being of young players, both individually and collectively.
• To actively promote sportsmanship, respect, and a sense of community among all participants, fostering a positive environment within the game.
• To establish a clear pathway for player learning and development, ensuring that aspiring players have the opportunity to join Armada Football Club.
• To establish and enforce codes of behaviour, coaching standards, and playing regulations for players, spectators, coaches, and volunteers.
• To strive towards providing top-quality playing facilities and equipment commensurate with the growth of the sport, facilitating optimal conditions for participation and enjoyment.